Trendsetters in advertising and design are on the young side; my theory is that a 20-something art director will appreciate the work of a 20-something illustrator. After attending ICON in Philadelphia, I was more than convinced that this younger crop of illustrators could lead the revolution in illustration.
If we shouted at the top of our lungs “THINK ILLUSTRATION,” “USE ILLUSTRATION,” no one would pay any attention to us. Plus, we would sound desperate. But if we quietly present art in a beautiful format, show art directors that art does have a place, engage them with not only the art but by showing the studios of the artists, they will notice the stark contrast to the sterile photo studio.
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